--- FULLSATT/FULLY BOOKED --- It is urgent to change both industrial and consumer behaviour if we want to achieve sustainable goals. Cars, fashion and interiors all belong to industries whose business models are built on constant desires for new products – and new designs. Can design reverse the linear business model and contribute to more longevity and circular business models? This will be discussed in depth during the day with both talks and a panel debate with practitioners and researchers from these industries.

In collaboration with Business & Design Lab we are happy to invite you to a half day seminar about this most important topic on Monday 6 May 14:30-17:30!

Main speakers: Thomas Nyström, HDK/Rise: Future adaptive design for CBM Anna Lidström, designer, School of Textiles, Borås: Re-­?design of fashion Maria Nyström Reuterswärd, HDK/Chalmers: Sustainable design systems

Panel debate: From policy to practice. Anna Velander Gisslén, EcoDesign Circle Christer Ericsson, Design Region Sweden Iréne Stewart Claesson, Lots Design Jenny Ekman, Möbelbruket Magdalena Petersson McIntyre, Centre for Consumer Research, GU Niklas Egels Zandén, School of Business, Economics and Law, GU Moderator: Anna Rylander Eklund, HBDL/HDK

(see full presentation of all participants below)

Program: 14:30 Welcome and introduction Lisbeth Svengren Holm, BDL/KarinPersson, ADA 14:40 Future adaptive design for CBM Thomas Nyström, HDK/Rise 15:00 Re-­?design of fashion Anna Lidström, designer, School of Textiles, Borås 15:20 Sustainable design systems Maria Nyström Reuterswärd, HDK/Chalmers 15:40 Coffee break 16:10 Panel debate – from policy to practice Moderator: Anna Rylander Eklund, BDL/HDK 17:10 Conclusive reflections Lisbeth Svengren Holm and Karin Persson

Seminariet hålls på engelska / The seminar is in English When: Wednesday 7 May, 14:30-17:30, Place: HDK, Kristinelundsgatan 6-8

Arrangör: ADA + Business & Design Lab

The seminar is free of charge but with a limited number of seats. Please register at info@adasweden.se by 2018-04-30/ Det är kostnadfritt att delta på seminariet men det är ett begränsat antal platser så vi vill att ni anmäler er senast den 30/4 till info@adasweden.se