BDL invites to an afternoon seminar 22 November 15-19 at HDK with SVID, Swedish Industrial Design Foundation, Chalmers and ADA.

Since 2003 Michael Treschow awards SEK 100.000 to a promising design student. Last year one of them was a design student studying at HDK. We are therefore happy that this year’s scholarship will be handed out at HDK in Göteborg and want to take this opportunity to reflect upon the future of design – and designers. Who will receive the scholarship this year? But interesting to ask is also: who will receive the scholarship in ten years (we hope that the scholarship is then still awarded)? During the last decades design has been increasingly recognized for the value it produces in companies and also in the public sector’s organizations. Design has gone from material products to digital, immaterial services. Open design and participatory design make users to co-designers. What roles will the educated designers then have in the future? Can we see any trends in design work, design research and in the education of designers? At this seminar some of the central actors will reflect around the theme of new directions for design.

The seminar is free of charge but there are limited number of seats and registration is needed not later than 18 november: info@adasweden.se Place: HDK, Aulan, Kristinelundsgatan 6-8, Göteborg

PROGRAM

14:30 Coffee and registration

15:00 Welcome Ingrid Elam, Dekan Konstnärliga fakulteten, Göteborgs universitet

Are we really all designers? Introduction to the seminar by Lisbeth Svengren Holm, BDL and Robin Edman, SVID

Design in one social context:

• Child Culture Design: Carl Johan Skogh, HDK

Design in a technology context:

• Design Thinking: Lisa Carlgren, Chalmers

Design in a research context:

• Emerging trends in design + management research: Anna Rylander Eklund, HDK
• Accounts of ethics of Design: Andrew Whitcomb, Veryday

16:30 BREAK with refreshments

16:45 Design as a catalyst for change: Henning Rylander Eklund, HDK Policy designer: New roles for designers in public organizations: Christian Bason, Danish Design Centre

Panel discussion led by Christian Bason: What roles will designers play in the near and far future? In the panel: Michael Treschow, Anna Rylander (HDK) Annie Hjälmeford (HDK) Johnny Friberg (HDK) Maria Elmquist (Chalmers) Ulises Navarro Aguiar (Handelshögskolan)

17:50 Scholarship award Michael Treschow, introduced by Robin Edman, SVID and Michael Treschow. Including this year’s scholarship recipient’s view upon new directions for design

18:25 Synthesis of design and management in Education: Per Cramér, Dean, School of Business, Economics and Law, University of Gothenburg

18:40 -19:00 MINGEL with some more refreshments

Participating speakers and discussants

• Andrew Whitcomb, design researcher at Veryday
• Anna Rylander Eklund, HDK, senior lecturer in design management, head of the research project DESMA
• Annie Hjälmeford, master design student, Child Culture Design, Michael Treschow Scholarship 2015
• Carl-Johan Skogh, designer, senior lecturer in product design, Director of the master programme Child Culture Design
• Christian Bason, CEO Danish Design Centre
• Henning Rylander Eklund, senior lecturer in design, Director of the master programme Business & Design
• Ingrid Elam, Dean, professor in literature, Faculty of Fine, Applied and Performing Arts
• Johnny Friberg, Associate Professor in Design, Deputy Head of Academy, Head of Dept. Design
• Lisa Carlgren, assistant professor, Chalmers
• Lisbeth Svengren Holm, professor in design management, HDK, Director of Business & Design Lab
• Michael Treschow
• Per Cramér, Dean, School of Business, Economics and Law
• Robin Edman, CEO, SVID, Swedish Industrial Design Foundation
• Ulises Navarro Aguiar, industrial designer, DESMA PhD Candidate, School of Business, Economics and Law
• You – participating in the discussion